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2020 seems to be the year of plant-based eruptions. 

In January, more than 300,000 people supported the UK's "Vegetarian 2020" campaign. Many fast food restaurants and supermarkets in the UK have expanded their offerings into a popular plant-based movement. Innova Market Insights also listed "plant-based revolution" as the second trend in 2020; At the same time, Nelson's report shows that on top of last year's sales of plant-based foods of more than US$3.3billion, which is expected to exceed US$5billion by 2020.

The plant base is mainly supported by various plant proteins. What is the situation of vegetable protein market across the world? What are the driving forces behind plant protein development? What are the future application trends of plant protein in 2020? Please follow me to find out.

 

1. Global market for plant protein

According to Markets and Markets, the global plant protein Markets is expected to be worth US$18.5 billion in 2019, It is expected to grow at a CAgr of 14.0% starting in 2019 and reach US$40.6 billion by 2025. Plant-based protein products are derived from plants such as soybeans, wheat and peas. Plant protein applications include protein drinks, dairy substitutes, meat substitutes, protein bars, nutritional supplements, processed meat, poultry and seafood, baking, food and sports nutrition products. Plant protein applications can enhance the nutritional and functional properties of the product, such as texture, emulsifying properties, solubility, stability and adhesion etc.

The application of plant protein in new food and beverage products has also been increasing in the world. According to Innova's Global New Product Database, which tracks plant protein claims of new food and beverage products worldwide, between 2014 and 2018, the proportion of them continued growing, with the exception of North America, the Middle East and Africa. Despite the decline in North America, the share of new product releases in North America remains one of the world's leading, accounting for 15.4% of total new product releases in 2018. Plant protein claims in Asia were the most significant increase, accounting for 13.4% of all new releases in 2018, an increase of 2.4% from 2014.

2. Market Driving Force of Plant Protein

1）Increased number of new releases

In food and beverage industry, more and more new products will use plant protein as the main highlight of the product. According to innova Market Insights, new food and beverage releases with plant protein claims were tracked globally at a CAgr of + 9 % between 2014 and 2018.

2）Change of consumer eating habits, advocating " clean " diet

Consumers pay more attention to food sources, and plants are what they consider " clean " sources. The trend toward a " clean diet " is largely driven by millennials who prefer healthy, ethical, natural, less processed foods.

On the other hand, consumers' eating habits are gradually changing, they are reducing meats and more prone to vegetation protein. In the uk, the " vegetarian 2020 " campaign was supported by over 300,000 people and many fast-food restaurants and supermarkets in the UK have expanded their offerings to take part in a popular plant-based movement.

3）Large enterprises invest in vegetable protein market

ADM

Cargill

CHS

DuPont

Yuwang Group

Gushen Group

Xinrui Group

Shandong Kawah Oils

Wonderful Industrial Group

Scents Holdings

Goldensea Industry

Sinoglory

FUJIOIL

IMCOPA

Shandong Sanwei

Hongzui Group

MECAGROUP

Sonic Biochem

Ruiqianjia

Xinrui Group – Shandong Kawah Oils invetsted USD 45,000,000 in 2016 to establish 4 soy protein isolate production lines with the output of 6000 tons annually based on the 12- year-old soybean oil extracting factory. 

 China had the largest capacity to process as much as 79 percent of global soy protein isolate, the total capacity is 500000 t/y and the actual producing amount in total is 350000t in 2019.  

ADM (US) and DuPont (US) are the two giants in the global market. These companies have made expansion and investment the main strategy for expanding their market in plant protein. In January 2019, ADM expanded its presence in Brazil with the construction of a new soy protein production base in Campo Grande, South Mato Grosso State, Brazil, valued at USD 250,000,000. The company will produce a range of functional protein concentrates and isolates for ADM's current product line. 

3. Application Trend of Plant Protein

1）Soy protein is expected to dominate the market in the next 5 years, with the emerging of pea and oat protein as the new trend.

Soy protein is widely used in the food and beverage industry due to the demand for high protein diet and the increasing popularity of soy protein. In a survey of plant protein sources by Aritzon in 1919, soy protein topped the list at US $3.12 billion. According to Innova data, soy protein was the leading ingredient in food and beverage new products announced by plant protein between 2014 and 2018, with 9% of related new products adopted. Soy protein helps lower cholesterol levels, improves metabolism, bone density, and can also reduce the risk of cancer. Soy protein isolate can be used in nutrition bars, meat substitutes, baking products, sports nutrition products and beverages, etc.

 Apart from soy, pea protein consumption has increased rapidly in recent years. Global pea protein consumption has doubled from 2015, according to data from food company technical adviser enk Hoogenkamp, to 275000 tons, by 2020. Its consumption will grow 30% to 580000 tons by 2025.

Oat protein is also a kind of great potential plant protein. Oat contents 19% of protein, oat protein is rich in amino acids and essential amino acids, is a high-quality nutritional protein. Oat milk is a newly developed non-dairy vegetable milk. There are many functional similarities between oat milk and milk. Both are creamy and have a smooth texture and consistency. According to Mintel data, the European market in April 2017 to March 2018 listed new products, oat-based drinks and yogurt accounted for 14.8 percent, compared with 9.8 percent a year earlier.

 

2）Protein ssolate expected to dominate plant protein market in the next 5 years

Protein Isolate contains high Protein content and digestibility. Protein isolates are widely used in protein- and nutrition-related applications such as sports nutrition, protein drinks, and nutritional supplements. In recent years, because of its different functional characteristics, it has been widly used in a variety of beverages and dairy products to cater for athletes, body builders, vegetarians.

 

3)  Sports nutrition, snacks are the application trend

Sports nutrition products and snacks are the trend for future applications. According to Innova Market Insights, the Global New Product Database tracks the launch of a new food and beverage product with plant protein claims, The growth of sports nutrition category is the most obvious, with an average annual compound growth rate of 32% from 2014 to 2018, followed by snack, with an average annual cgr of 14%.

 Protein nutrition bar originally belongs to sports nutrition, with the upgrading of consumer awareness, it gradually moved closer to the category of snacks. Today, protein bars are not just for athletes, but also for the average consumer looking for a nutrient bar for breakfast or a daily snack.

 

The Application of Plant Protein in Protein Nutrition Bar in Recent Years：

BEKIND Nuts bar

PhD Nutrition Bar

64g (per piece) contains 23g vege protein.

Probar Energy Bar

Each Probar contains 1 billion 10 active probiotics and 10g of vege protein. 

Dang Nutrition Bar

Each bar has 9-10g of vegetable protein, gluten free.

Blake’s Protein Bar 

4. Summary

2020 seems to be the year of plant-based eruptions and the Nutrition Bar is the most popular in snack. Mars launched the BEKIND nut bar, aiming at post-exercise energy supplement and meal replacement scene in Dec., 2019, also trends to Chinese New Year snack gift pack. Can plant protein follow the trend and stack up in nutrition bars? We'll see.

References：

1. Plant-based Protein Market by Type (Isolates, Concentrates, Protein Flour), Application (Protein Beverages, Dairy Alternatives, Meat Alternatives, Protein Bars, Processed Meat, Poultry & Seafood, Bakery Product), Source, and Region - Global Forecast to 2025，Markets and Markets

2. Creation of Plant Protein, Innova Market Insights

3. PLANT-BASED PROTEIN MARKET GLOBAL OUTLOOK & FORECAST 2020−2025，Arizton.

P.1: Xinrui Group – Plantation Base – N-GMO Soybean Plants

Soybeans were cultivated in Asia about 3,000 years ago. Soy was first introduced to Europe in the early 18th century and to British colonies in North America in 1765, where it was first grown for hay. Benjamin Franklin wrote a letter in 1770 mentioning bringing soybeans home from England. Soybeans did not become an important crop outside of Asia until about 1910. Soy was introduced to Africa from China in the late 19th Century and is now widespread across the continent.

In America soy was considered an industrial product only and not used as a food prior to the 1920’s. Traditional non-fermented food uses of soybeans include soy milk and from the latter tofu and tofu skin. Fermented foods include soy sauce, fermented bean paste, natto, and tempeh, among others. Originally, soy protein concentrates and isolates were used by the meat industry to bind fat and water in meat applications and to increase protein content in lower grade sausages. They were crudely refined and if added at above 5% amounts, they imparted a “beany” flavor to the finished product. As technology advanced soy products were refined further and exhibit a neutral flavor today.

In the past the soybean industry begged for acceptance but today soybean products can be found in every supermarket. Differently flavored soy milk and roasted soybeans lie next to almonds, walnuts and peanuts. Today soy proteins are considered not just a filler material, but a “good food” and are used by athletes in diet and muscle building drinks or as refreshing fruit smoothies.

P.2: Xinrui Group –N-GMO Soybeans

Soybeans are considered to be a source of complete protein. A complete protein is one that contains significant amounts of all the essential amino acids that must be provided to the human body because of the body’s inability to synthesize them. For this reason soy is a good source of protein amongst many others for vegetarians and vegans or for people who want to reduce the amount of meat they eat. They can replace meat with soy protein products without requiring major adjustments elsewhere in the diet. From the soybean many other products are obtained such as: soy flour, textured vegetable protein, soy oil, soy protein concentrate, soy protein isolate, soy yoghurt, soy milk and animal feed for farm raised fish, poultry and cattle.

The dramatic increase in interest in soy products is largely credited to the 1995 ruling of the Food and Drug Administration allowing health claims for foods containing 6.25 g of protein per serving. The FDA approved soy as an official cholesterol-lowering food along with other heart and health benefits. The FDA granted the following health claim for soy: “25 grams of soy protein a day, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.”

Soy flour is made by milling soybeans. Depending on the amount of oil extracted the flour can be full-fat or de-fatted. It can be made as fine powder or more coarse soy grits. Protein content of different soy flours:

Full-fat soy flour - 35%.

Low-fat soy flour - 45%.

Defatted soy flour - 47%.

Soy Proteins

Soybeans contain all three of the nutrients required for good nutrition: complete protein, carbohydrate and fat as well as vitamins and minerals including calcium, folic acid and iron. The composition of soy protein is nearly equivalent in quality to meat, milk and egg protein. Soybean oil is 61% polyunsaturated fat and 24% monounsaturated fat which is comparable to the total unsaturated fat content of other vegetable oils. Soybean oil contains no cholesterol.

Commercially processed meats contain soy protein today throughout the world. Soy proteins are used in hot dogs, other sausages, whole muscle foods, salamis, pepperoni pizza toppings, meat patties, vegetarian sausages etc. Hobbyist have also discovered that adding some soy protein allowed them to add more water and improved the texture of the sausage. It eliminated shrivelling and made the sausage plumper.

Soy concentrates and isolates are used in sausages, burgers and other meat products. Soy proteins when mixed with ground meat will form a gel upon heating, entrapping liquid and moisture. They increase firmness and juiciness of the product and reduce cooking loss during frying. In addition they enrich the protein content of many products and make them healthier by reducing the amount of saturated fat and cholesterol that otherwise would be present. Soy protein powders are the most commonly added protein to meat products at around 2-3% as the larger amounts may impart a “beany” flavor to the product. They bind water extremely well and cover fat particles with fine emulsion. This prevents fats from lumping together. The sausage will be juicier, plumper and have less shrivelling.

Soy protein concentrate (about 60% protein), is a natural product that contains around 60% protein and retains most of the soybean’s dietary fiber. SPC can bind 4 parts of water. However, soy concentrates do not form the real gel as they contain some of the insoluble fiber that prevents gel formation; they only form a paste. This does not create a problem as the sausage batter will never be emulsified to the extent that the yoghurt or smoothie drinks are. Before processing, soy protein concentrate is re-hydrated at a ratio of 1:3.

Soy protein isolate, is a natural product that contains at least 90% protein and no other ingredients. It is made from de-fatted soy meal by removing most of the fats and carbohydrates. Therefore, soy protein isolate has a very neutral flavour compared to other soy products. As soy protein isolate is more refined, it costs slightly more than soy protein concentrate. Soy protein isolate can bind 5 parts of water. Soy isolates are excellent emulsifiers of fat and their ability to produce the real gel contributes to the increased firmness of the product. Isolates are added to add juiciness, cohesiveness, and viscosity to a variety of meat, seafood, and poultry products.

P.3: Xinrui Group –Ruiqianjia Brand  ISP – Good gel and emulsification.

For making quality sausages the recommended mixing ratio is 1 part of soy protein isolate to 3.3 parts of water. SPI is chosen for delicate products that require superior flavor such as yoghurt, cheese, whole muscle foods and healthy drinks. Isolated Soy protein manufactured by Xinrui Group - Shandong Kawah Oils and exported by Guanxian Ruichang Trading usually contains 90% of protein.

P.4: N-GMO –SPI  Made by Xinrui Group - Shandong Kawah Oils

With the development of economy and people's attention to health, food rich in Soybean protein isolate content is more and more popular. Why can SPI be accepted by people? What are the advantages of soy protein isolate?

l What are the advantages of soy protein isolate?

l What is the application of Soybean protein isolate?

l Specific application of soybean protein isolate isolate in food

What are the advantages of soy protein isolate?

1. Soybean is a magical species. Although it looks simple, it is rich in nutrients. Its protein content is as high as 38%. It has a complete range of amino acids and contains various amino acids necessary for the human body. It is a complete vegetable protein. In terms of nutritional value, it is equivalent to animal protein. Because of these advantages, people all over the world love soy protein isolate products. soy protein isolate has the properties of significantly lowering blood cholesterol. The US FDA has confirmed that long-term consumption of soy protein isolate can reduce the incidence of coronary heart disease, and this is only one aspect.

2. In addition to protein being an important nutrient in food, its functional properties also play a very important and decisive role in the quality of some foods. As a food additive, soy protein isolate can not only supplement the essential amino acids needed by the human body, but also have good functional properties, such as foaming, emulsifying and gelling properties. Elasticity, oil retention and water retention, improve the storage performance of food.

What is the application of soybean Soybean protein isolate?

SPI is soybean protein isolate with a protein content of more than 90%. SPI contains a large amount of elements such as C, H, O, N, S, P, and a small amount of trace elements such as Zn, Mg, Fe, and Cu. It is rich in amino acids, including a large amount of glycine, aspartic acid, glutamic acid, lysine and tryptophan, etc., which can provide a variety of amino acids needed by the human body, and is used in meat products, film products, and flour products industries.

Specific application of soybean protein isolate isolate in food

SPI can not only be added to meat products as a non-functional additive to replace part of meat products, but also can be used as a functional additive to improve the quality of products, that is, to improve the nutritional content of meat products. Using the water retention and gel properties of soybean protein isolate isolate can improve product texture, improve tissue properties (cut surface, tenderness, taste) and surface morphology, reduce syneresis, and stabilize product yield. The addition of SPI to pasta products can increase the nutritional content of pasta products, improve the elasticity, water absorption and toughness of pasta products, prolong the shelf life of pasta products, and reduce cargo loss. When SPI is used in the production of bread, it can increase the volume of the bread, improve the color of the skin, and have obvious effects on the sensory quality and nutritional value of the bread. The effect is obvious. soybean protein isolate hydrolyzate uses SPI as raw material, and the obtained soybean polypeptide mixture with molecular weight between 180-1000u after hydrolysis has good solubility, reduced beany smell, low allergenicity, more favorable for digestion, and has a selective To promote the proliferation of microorganisms, soybean peptides are added to milk powder because of their promotion of digestion and absorption, low allergenicity, and promotion of the proliferation of probiotics.

If you are looking for a good quality and reasonable price of soybean protein isolate products,Xinrui Group can provide you with the best

The protein separated from soybean meal. They contain more than 90% protein. The basic principle of producing SPI is simple. Using defatted soybean flakes as raw materials, protein is first dissolved in water. The solution is separated from the solid residue. Finally, the protein is washed out of the solution, separated and dried. 

Emulsion:

Isolated soy protein is a kind of surfactant, which can reduce the surface tension of water and oil as well as air. It is easy to form stable emulsion. In the process of making baked food, frozen food and soup food, adding soy protein isolate as emulsifier can make the product stable.

Oil Absorption:

Isolated soy protein can be added into meat products to form emulsion and gel matrix to prevent fat from moving to the surface. Therefore, it can promote fat absorption or fat binding. It can reduce the loss of fat and juice during the processing of meat products, help maintain the stability of appearance, and the oil absorption rate of protein separated is 154%.

Gel:

It has high viscosity, plasticity and elasticity. It can be used not only as a carrier of water, but also as a carrier of flavoring agent, sugar and other complexes, which is very beneficial to food processing.

Foaming property:  

In soy protein, the foaming property of protein isolate is the best. The foaming property of soybean protein can give loose structure and good taste to food.

Conjunctival: 

When the meat is chopped, the mixture of protein isolate and egg protein is applied on the surface of the fiber to form a thin film, which is easy to dry, can prevent odor loss, is conducive to the rehydration process, and provides a reasonable structure for the rehydrated products.

With the deepening of people's understanding of healthy food, Soy Protein Isolate is more and more popular. What are some examples of SPI applications in the food industry? What are the advantages of Soy Protein Isolate?

l What is Soy Protein Isolate?

l Application of Soy Protein Isolate in Meat Products

l Application of Soy Protein Isolate in Baked Food

What is Soy Protein Isolate?

Soybean protein isolate is a full-value protein food additive produced from low-temperature desolubilized soybean meal.Soy Protein Isolate is an important vegetable protein product, which is rich in nutrients and does not contain cholesterol. One of the varieties of protein, it has been widely used in food and other industries, and its protein content is as high as 90%. The digestibility and utilization rate can reach 93% to 97%. Soybean protein isolate contains 8 kinds of essential amino acids and some amino acids exceed the standard recommended by F A O /WHO. It is mainly composed of 11S and 7S globulin, and the protein composition is essential Eight kinds of amino acids are relatively balanced, especially lysine content is the highest.

At the same time, SPI also contains a lot of essential fatty acids, phospholipids, and minerals such as calcium and phosphorus that are beneficial to human health, and does not contain cholesterol. Its efficacy ratio is higher than that of meat. When mixed with other foods, it can significantly improve the nutritional value of the original food.

Application of Soy Protein Isolate in Meat Products

1. Minced meat products belong to the general public meat products, and the use of Soy Protein Isolate is small. For minced meat products such as meat patties, minced meatballs, dumplings and steamed buns, they are usually processed by roasting, frying, steaming and boiling. The processing temperature is high. It has good oil absorption properties.

2. Soy Protein Isolate can be used as an additive to improve product texture (reduce free fat). It can not only produce meat-like taste, but also enhance water holding capacity, reduce pie cooking shrinkage, improve yield, and reduce costs. At the same time, it can improve the nutritional value of the product.

Application of Soy Protein Isolate in Baked Food

When producing bread, adding no more than 5% Soy Protein Isolate can increase the volume of bread, improve the color of the skin, and have obvious effects on the sensory quality and nutritional value of bread (for example, it can make bread products The protein content increases, the volume increases, the texture is soft, the flavor is good, and the nutritional supplementation effect is obvious), and the shelf life of the product can also be extended; but if the amount of Soybean protein isolate added is too large (8%-12%), it will affect The tissue state and sensory quality of the bread will reduce the volume of the bread, thicken the skin, deepen the color, and harden the texture, and the effect is not good. Therefore, when using, the amount of Soybean protein isolate should be paid attention to.

If you are looking for a good quality and reasonable price of soybean protein isolate products,Xinrui Group can provide you with the best

Dear Customers:

Bonjour!      

Thank you very much for your long-term support to our company, we sincerely invite you to attend the Shanghai National Convention and Exhibition Center on June 8-10, 2021

The 24th China International Food Additives and Ingredients Exhibition

The 30th National Food Additive Production and Application Technology Exhibition

Please Visit Us

Booth number: 11D10/11F11

Shandong Kawah Oils Co., Ltd.

i

It is known that hydrolyzed wheat protein is good for the body, but what exactly does it do? What are the advantages of Wheat Protein Isolates? Why is hydrolyzed wheat protein good for health?

l What is hydrolyzed wheat protein

l What is the function of hydrolyzed wheat protein

l What are the characteristics of hydrolyzed wheat protein

What is hydrolyzed wheat protein

1. Wheat contains about 13% protein, mainly composed of albumin, globulin, gliadin and glutenin, while wheat gluten mainly contains gliadin and gluten. Protein, collectively known as storage protein (80% of the dry basis of wheat protein).

2. Due to the ductility of gliadin and the elasticity of glutenin, it can form a network structure with water, so it has excellent viscoelasticity, extensibility, water absorption, liposuction and emulsification, film forming properties, and light and mellow aroma or slightly grainy unique physical properties such as taste.

What is the function of hydrolyzed wheat protein

wheat proteins can be divided into monomeric proteins (consisting of one peptide chain) and aggregated proteins (consisting of two or more peptide chains) according to the number of peptide chains constituting the protein. About 85% of the aggregate protein is glutenin, and the monomeric protein is mainly composed of gliadin, albumin and globulin. Albumin and globulin are mainly deposited in the embryo and aleurone layer, and a small part exists in the endosperm, with a molecular mass of 12-60 kDa, containing more lysine, tryptophan and methionine, which are the most important components in the cell. The enzyme protein is involved in various metabolisms, and the nutritional balance is better, which determines the nutritional quality of wheat.

What are the characteristics of hydrolyzed wheat protein

1. The relative molecular mass of wheat gliadin is 27000-28000. It is a kind of polymer with the highest solubility in 60%-70% ethanol, but insoluble in absolute ethanol. It is slightly soluble in water, can be dissolved in dilute formic acid, propionic acid, benzene, alcohol, p-toluene glacial acetic acid solution, also can be dissolved in weak acid and weak base solution, its isoelectric point is 6.41～7.1. The amino acid composition of wheat gliadin is quite complete, in which the content of glutamic acid is as high as 38.87%, so wheat gluten is often used to prepare MSG.

2. Glutenin is insoluble in water and alcohol, and it is difficult to separate when combined with gliadin. It is slightly soluble in hot ethanol, but after cooling, it becomes flocculent and precipitates. Only newly prepared glutenin that has not been dried is very easy to dissolve. In weak bases and weak acids, and precipitate out during neutralization. Wheat albumin is 0.3% to 0.4% of the mass of the grain, and its isoelectric point is 4.5 to 4.6.

If you are looking for a good quality and reasonable price of hydrolyzed wheat protein,Xinrui Group can provide you with the best

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